Dearest Dove Baby

Dear Dove and whichever ignorant person gave this campaign the all clear to be published,

I cannot understand your latest posters, who are you actually aiming them at? Who did you hope they would appeal to? I understand the ‘shock’ value of some campaigns for brands such a compare the market or something along those lines but for a baby product and a ‘caring’ brand… It just doesn’t work. 

The thing is I don’t think you intended this campaign to shock people in to talking about Dove baby and then have your sales sore. I think you genuinely thought people would like your ‘fresh’ take on breastfeeding…. We don’t. 
Whomever decided that these posters were fit for public viewing needs to understand how difficult breastfeeding is. It is not a choice you make to have an easy life. It has massive benefits beyond health but also many struggles. 

It is constantly giving a small human access to your, once personal, breasts whenever they choose.  Usually this is in a public place when you are unprepared. They don’t often show manners so it means quickly getting your boob out to stop the demands of a tiny uncivilised person. 

You feel pressure to be quick to give them your boob so they don’t attract every single person’s attention to then watch you get your boob out. 
Generally it means you are stuck under them for anything from a few moments to a couple of hours depending on if they fall asleep/poop.
It often means getting engorged, having no help understanding why feeding hurts, having to grit your teeth and let this little person have their milk even if it is making your insides tighten and tears fall. 
It is not a lazy option as some think. However I would never take back my decision to breastfeed. It forms a bond beyond words and a comfort that at times, like now when my baby has just had her jabs, only I can provide and make the world OK again for her. 
The idea that these ignorant and backwards posters could possibly put someone off of breastfeeding as to not offend the hundreds who say ‘put it away’, breaks my heart. 
You could have taken someone’s chance of being that ultimate comfort away.

You should not be supporting the people who tell women to feed their babies in the toilet or to keep a muslin over their heads even if they are sweating. 

And as for the poster suggesting you support the poor baby being left to cry instead of comforted?? Seriously!!!?  That is beyond disgusting to tell the public and put your name to.  I can’t believe how even the graphic design team did not think, “wow this is really cruel, we should not encourage this, we shouldn’t publish this”. 

Honestly is this meant to encourage us to use your baby wipes or baby bath? You showing utter neglect to a baby?
All I will say is, yes you have got the ‘social’ mums talking. Yes your name is being discussed amongst ‘mummy group’s. You have succeeded in getting #Dovebaby through the global world of Twitter. Congratulations.

The result of this? I have agreed with over 30 mums, dads and grandparents in the past few days that these adverts tag line of “what’s your way?” belong to a fast food company, not a baby’s milk supply. We have also agreed that we will not be supporting or purchasing Dove products again. 
Congratulations for pissing off every mum that has every been tutted at whilst feeding, every mum who has been made to feel unwelcome in a cafe for giving her baby milk with her own coffee. You have done a great job at undoing many years of trust we once had for the Dove brand.

Regards, Jessie, still breastfeeding a 14 month old in public whenever she waves and says ‘tittie‘.

http://www.thespiltmilk.com 

What a week!

I haven’t been very active on here lately as life with two little ones has been a bit overwhelming in the last week or so. 

I attempted my first day of leaving Matt with both babies so I could go to work. Wow that didn’t go well! 

Before I even came down stairs for a cup of tea, Matt left Noah and winnie at the table to make some toast. Within a few minutes I hear a bang…then a scream… Then Matt shouting “Jess come downstairs quick, help”. It was like a horror film scream for help and made my already very high anxiety go through the room and made me feel sick. I came down to a lot of blood coming from Winnie’s mouth. Noah had been climbing on her high chair and had pulled it over and she hit her face pretty hard on the table. O my God the blood!

We took her to the doctors to be told she will most probably need stitches to the cut on her lip so to head to A and E. It was terrifying, at first we were told they would need to knock her out to do the stitches. I did not want my very nearly 1 year old to have anesthetic 😭.

Thankfully they agreed it would possibly cause the cut to be bigger if they used a needle to decided to put a sticky strip across it instead, this lasted all of about 6-8 steps down the corridor before she liked it and it fell off. Amazingly the next day it looked brilliant and you would never have known how bad it was the day before. I happen to think it is because she is having milk all night at the moment and boobie milk heals everything! 

Then the day before winnie’s 1st birthday, me and her both get ill with a wonderful all consuming cold and sore throat. We still have it nearly a week later, this means that we have had no sleep, I’ve had “mama mama” cried at me for pretty much 23 hours a day, I haven’t been able to go to work and I haven’t had any time to let myself feel better. Paracetamol, ibuprofen and a throat spray have become my best friends 😦 

This morning atleast I have managed to put her infront of baby TV and she is eating sugar free Maria biscuits so I can express some milk for her (hoping I am able to go to work later). 

On top of this Noah has noticed that winnie is getting all the attention so is now being more of monkey than usual. Even wanting mummy milk! He cried “mama” just like winnie and I had to let him have some. It was not the nicest feeling but it made him feel more involved I think so that’s worth it. I am very much hoping it was a one off!! 


 

Boob out and singing Moana 

Yesterday I achieved the impossible. I took Noah and Winnie out all day by myself to London. We went to my beautiful friend Emma’s house to play with her little ones. This part was fine, traffic on the M25 sucked but both babies slept for the worst of it so I got a few minutes to sing along to grown up songs instead of Moana on repeat. 

Noah was a bit of a pest and kept drinking every two seconds because they had an ice machine on the fridge and the temptation was too much to resist! This obviously meant that on the way home, noah instantly needed a wee, and then again 20 minutes later and again and again. Driving through central London at 16:30 made this pretty frustrating. We ended up going to the Brent Cross shopping centre to get dinner and obviously go for a wee. 

This was a mistake, I should have just gone to macdonalds, why did I think “Yeh let’s try and get Yo Sushi by ourselves without daddy to chase after the wild one. 

Yep never again, not until noah is old enough to understand the concept of ‘help yourself’ and that it is not the same as ‘please lick which ever bowl you would like then change your mind’. 

Trying to contain two hungry, overtired little people that just wanted to get under the table or go for 10 wees and on top of it attempt to eat with chopsticks during this time! Impossible, honestly I’m getting macdonalds next time! 

We paid pretty quickly after Noah almost kicked the lady behind him practicing his Tree Foo Tom moves and Winnie poured a pot of Soy Sauce on herself. We once again ventured to the toilets, this time before we got there Noah decided weeing in the buggy was easier so we ended up standing in the middle of the ladies toilet cleaning and changing him. This whole event with Winnie in the ring sling and laughing every time I had to lean forward to get something else from under the buggy. 

It must have been an event to watch as atleast 3 women gave us the ‘uh children and disgusting’ look. Cheers ladies, good luck with yours in the future!

Finally got back to the car and Winnie decided it was her time in the lime light. She shouted at me for a good 20 minutes before I could pull over and feed her. This, lucky for me, meant a dingy petrol station forecourt with my boob out in the car and again singing Moana to keep Noah happy. 

Our car obviously thought I hadn’t had enough entertainment for the evening so decided to keep turning the engine off every few minutes, to save power apparently. For me this just meant that every few minutes the engine went off and all the lights came on, highlighting to everyone around that I was actually sitting with my boob out and singing Moana. They couldn’t see Noah through the tinted glass and winnie was laying across my lap so really I couldn’t have charged for tickets for the entertainment value I bought to some lucky people last night! As Moawi would say “you’re welcome!”

Today I did some temp work in an office just inputting questionnaire responses on to the computer for 6 hours… It was a nice rest! 

micdotcom:

All too often, people are harassed for breastfeeding in public. The pope is doing his part to fight the stigma (x)

Amazing!

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